WLRH PUBLIC SERVICE ANNOUNCEMENTS POLICY
All public service announcements (PSAs) aired on 89.3 WLRH must meet federal and local rules and regulations. PSAs that do not meet these guidelines and standards will not be aired on WLRH.
Federal rules and regulations are strict in nature and violations carry heavy fines. The FCC has recently tightened the rules further and has been issuing fines in the tens of thousands of dollars to stations that are not compliant.
Local policies regarding PSA content and language are designed to promote consistency of sound. Consistency of sound is a critical component of WLRH's overall on air presentation. It is important to remember that we are a non-commercial broadcast outlet and we must always take steps to maintain a non-commercial sound. WLRH's consistency of sound rules are as important to our operation as FCC guidelines. These local guidelines are strict; and while they carry no fines, compliance is required.
If your organization requires a set schedule for a PSA you may purchase a Paid PSA at a cost of $25 per spot aired. This will guarantee an on-air schedule, limited only by the current underwriting credit announcement schedule. Paid PSAs may not be pre-recorded and are "live read" by announcers at the time contracted for. All other PSAs are aired at "announcer's discretion" which means announcers select PSAs based on the program and other on-air material occurring at the time. More information on Paid PSAs may be obtained from the WLRH Development office.
PSA submissions must be made at least 3 weeks before the event is scheduled to take place. They may be submitted by mail, Fax, or email. Appointments to record a PSA must be scheduled at least 3 weeks before the event is scheduled, as well. You can call WLRH to schedule an appointment at 895-WLRH.
If there is ever any question as to whether an announcement is compliant it should be referred to a representative of WLRH's programming staff. Announcements that are aired and are not compliant will be immediately pulled from the rotation; however, it is preferable that non-compliant announcements never make it to the rotation to begin with.
WLRH does not air PSAs for silent auctions, yard sales, religously sponsored activities, political activities, membership-only events, car washes, or lost animals.
FEDERAL COMMUNICATIONS COMMISSION AND LOCAL RULES AND REGULATIONS
The FCC has installed stricter rules and regulations for non-commercial radio language and content than for our commercial counterparts. This has been true since the inception of public broadcasting.
Who is eligible for PSAs on WLRH
Policies for WLRH employees
Value neutral descriptions
When describing something in value neutral terms you will be describing the actual event, product or service exactly as it is without embellishing language. Here's an example of what is allowable:
"The Such and Such organization will present their annual spring concert this Saturday at 6 PM, and will feature the music of Grammy winning artist, So and So. Lawn chairs, coolers and blankets will keep you comfortable under the night sky. Information at 555-1234."
Here's an example of the same one that is not allowable:
"The Such and Such organization, one of the leading organizations of it's kind, will present their fantastic annual spring concert this Saturday at 6 PM, featuring the country's favorite artist, Grammy winning So and So. Lawn chairs, coolers and blankets will keep you comfortable under the night sky. Information at 555-1234."
The underlined portions of this example are, without question, not compliant with rules regarding value neutral descriptions.
Promoting local organization fundraisers
" …Proceeds benefit Such and Such organization."
This is the only statement allowable in a PSA to acknowledge a beneficiary. Words such as "fundraiser" are not allowable. There are some fundraising activities that we simply cannot promote, no matter how worthy the cause because the language cannot be modified. Examples include silent auctions and yard sales.
WLRH does not permit mentions of an organizations event sponsors in PSAs.
Calls to Action
Example 1)"Bring lawn chairs and blankets."
Example 3) "Don't forget to get your tickets."
Example 4) For more information call 555-1234."
Additional language/content guideline
Acceptable PSA close: "Information at 555-1234 and/or info.org."
WLRH PUBLIC SERVICE ANNOUNCEMENTS ExAMPLES
PUBLIC SERVICE ANNOUNCEMENT
THE CARIBBEAN BRASS ENSEMBLE WILL PERFORM WORKS INCLUDING BEETHOVEN AND BACH ON SATURDAY, OCTOBER THE 4TH AT EIGHT P.M. IN THE VON BRAUN CENTER--NORTH HALL. INFORMATION at (256) 551-2345 OR ON THE WEB AT: wwW.vonbrauncenter.com
Timing: Approximately :15 seconds
Examples of words and phrases WLRH cannot use in PSAs
WLRH Public Radio • UAH Campus • John Wright Drive • Huntsville, AL 35899
LOCAL: (256) 895-9574 TOLL-FREE: (800) 239-9574
WLRH is licensed to the Alabama Educational Television Commission