Download a PDF of our Underwriting Brochure

WLRH Underwriters

As a WLRH program underwriter, you will help cover the cost of providing quality public radio programming to the greater Tennessee Valley, including Huntsville, North Alabama and South Central Tennessee. Underwriting with WLRH gives your organization the means to reach a highly responsive listening audience. Public radio listeners across the country are dedicated to public radio. As a WLRH underwriter, your organization will enjoy high visibility among this audience.

As a WLRH underwriter you will be entitled to receive on-air credit in the form of a 20 second Underwriting Credit Announcement (UCA) read during the time of each sponsored program segment informing listeners of your financial support. You will also be listed in WLRH’s quarterly program guide, Airwaves. The guide recognizes WLRH underwriters in each issue and is sent to approximately 3,000 homes in the Tennessee Valley and is also available in the front lobby of the station.

WLRH UNderwriting Guidelines

All underwriting announcements for public radio stations around the country must abide by regulations set forth by the Federal Communications Commission (FCC). Current standards allow stations like WLRH to carry enhanced underwriting announcements. This gives underwriters the opportunity to provide listeners with information about their business or organization, its products and services. Underwriting announcements might include some, but not all, of the following:

• The underwriter’s name, subsidiary, operating division, or parent company.
• The physical address, general location, phone number and/or web address of the business.
• Value-neutral descriptions of a product line or service.
• Trade names or service listings that identify the underwriter.

Download our Underwriting Brochure for more information.