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Updated: 1 hour 14 min ago

Sad Men: How Advertisers Are Selling With Emotion

Sat, 05/31/2014 - 4:04pm

Advertisers want to appeal to your heart, not your head. The rise of "sadvertising" may have you weeping (and buying products) for now, but the tears are likely to stop when the ads feel forced.

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Regulators And Airlines Fight Over Fares, Fees And Fairness

Sat, 05/31/2014 - 12:21pm

So exactly how much are we paying for an airline ticket? Do you count the fares, the fees and taxes? The government wants airlines to be more up front with passengers about the total cost.

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With Beats, Apple Buys A Quick Start On Smart Headphones

Sat, 05/31/2014 - 9:23am

Apple purchased Beats By Dre this week, suggesting the company is looking at smart headphone technology — headphones that can sense what the body is doing.

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Adman Was King Of The One-Liners, But Knew Where To Draw The Line

Sat, 05/31/2014 - 6:40am

David Abbott brought his signature brand of crisp, catchy copy-writing to ads for The Economist magazine and Volvo. Abbott passed away this month at age 75.

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Tech Week: C-E-Bros, Diversity Numbers And The Beats Deal

Sat, 05/31/2014 - 4:20am

The Snapchat CEO's fraternity-day emails surfaced, Apple made its biggest acquisition and Google disclosed the uneven gender breakdown of its staff. Take a look at the week's top headlines in tech.

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Investor Carl Icahn Reportedly At Center Of Insider Trading Probe

Fri, 05/30/2014 - 8:14pm

The billionaire is said to be under investigation for possibly tipping off pro golfer Phil Mickelson and sports gambler "Billy" Walters ahead of market-moving stock trades.

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An Old-Fashioned Newspaperman Takes The Helm In A Digital World

Fri, 05/30/2014 - 6:53pm

Dean Baquet, the new executive editor of The New York Times, is a proud defender of old-school newsroom values. But, he says, he recognizes that both he and the Times need to adapt to the digital era.

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SpaceX Unveils A Sleek New Ride To Orbit

Fri, 05/30/2014 - 3:38pm

The private space-launch company has taken its Dragon capsule design and taught it some cool new tricks.

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Oklahoma's Extreme Drought Has Wheat Farmers Bracing For Worst

Fri, 05/30/2014 - 3:04pm

Four years of crippling drought has withered the agricultural economies of Great Plains states like Oklahoma. The USDA forecasts this year's wheat crop will be half what it would be in a good year.

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Chinese Entrepreneur Takes Wheeled Luggage A Step Further

Fri, 05/30/2014 - 4:07am

The inventor has patented a suitcase that doubles as a battery-powered scooter. The suitcase-scooter looks like a moped and can seat two adults. It can travel up to 37 miles on one charge.

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IMF Predicts Europe's Economic Growth Will Continue To Be Weak

Fri, 05/30/2014 - 4:07am

The U.S. economy is recovering slowly. Europe's economy is doing much worse. David Greene talks to David Wessel of the Brookings Institution, who is back from a European Central Bank forum.

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SpaceX Founder Elon Musk Reveals New Spacecraft

Fri, 05/30/2014 - 4:07am

The private space flight company SpaceX has unveiled the manned version of its Dragon space capsule at its California headquarters. Founder Elon Musk has promised to make space flight inexpensive.

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Drone Wars: Who Owns The Air?

Fri, 05/30/2014 - 2:03am

There are lots of entrepreneurs who would love to build drone-based businesses. But right now, there's a battle over whether it's legal for drones to take to the sky.

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