PSA Rules
Who is eligible to submit a PSA to WLRH?
Any government-recognized non-profit organization operating within WLRH's service area—including Madison, Morgan, Marshall, Limestone, and Cullman counties in Alabama, and Franklin, Giles, and Lincoln counties in Tennessee—is eligible to submit PSA requests. PSAs may not include solicitations for selling (e.g., artist markets), fundraising, sponsorships, volunteer recruitment, or promotion of “members only” events. Mentions of corporate sponsors are not permitted in PSA scripts.
Are any organizations or events automatically ineligible?
PSA requests must support the broader non-profit community. WLRH does not air PSAs for:
- Religious or political activities
- “Members only” events
- Fundraisers that can't be framed strictly as events
- Car washes, silent auctions, art markets, bake sales, or lost animal notices
Can I promote items for sale through a PSA?
No. As a non-commercial station, WLRH cannot air PSAs for events focused on selling or bidding, including silent auctions, yard sales, bake sales, artist markets, or craft fairs.
When should I submit my PSA request?
Due to high demand, we recommend submitting your PSA at least two months before your event. If your event is more than two weeks away, we may still be able to help—submit a request and we’ll do our best.
How often can I submit a PSA?
Each non-profit is asked to record a General PSA highlighting your mission, services, and contact info. This will air for a year (or longer) on our three channels. In addition, you may submit Event PSA requests for up to four major events per year. These will run alongside your General PSA.
How do I submit a PSA?
Use the web form link at the top of this page to submit your request. Include all relevant event information and allow at least one week for a response. If eligible, we’ll work with you by email to finalize the script and schedule a recording session at the station.
Do I need to submit to the WLRH Calendar of Events separately?
No. When your PSA is approved, your event is automatically added to our community calendar.
Who voices the PSAs?
A representative from your organization will voice the PSA. Don’t worry—it’s quick and easy! A WLRH producer will walk you through the recording, which takes about 10 minutes. WLRH staff and on-air talent cannot voice PSAs for external non-profits. We prefer authentic voices—accents and all.
Can I send a pre-recorded PSA?
Generally, no. All PSAs must be recorded at WLRH to ensure consistent audio quality and compliance with FCC rules. Rare exceptions may be made if outside studios can meet our standards.
Can I use my PSA elsewhere?
Yes. You may request a copy of your PSA for use on other stations or digital platforms. Please credit WLRH when sharing—we rely on public support to offer this service free of charge.
How do I write a PSA script?
Scripts must use non-promotional language and take 27 seconds or less to read comfortably—usually 4–5 short sentences. We’ll finalize the script with you by email before your recording. Note: All scripts must be approved at least one day prior to your recording session.
Example of a compliant script (15 seconds):
The Caribbean Brass Ensemble will perform works by Beethoven and Bach on Saturday, October 4, at 8 p.m. at the Von Braun Center North Hall. Featured performers include Emerald St. Clair and Johnathon Franklin. The public is invited to attend. Information at (256) 551-2345 or vonbrauncenter.com.